As the craft beer industry continues to grow the importance of marketing is becoming increasingly imperative to a brewery’s success. Traditional “push” marketing is no longer relevant as new strategies such as discovery and storytelling are becoming the new norm. In many ways, the growing craft beer industry has paved the way for other industries in terms of new, authentic marketing tactics that help the consumer “organically” discover brands without forcing anything on them.
Furthermore, the manner in which breweries are shaping content to connect with customers on a more personal level has helped transform this new wave of marketing techniques. This is where storytelling, creativity and quality come into play. Here at Newburyport Brewing we strive to create an open, care-free space where people are free to express themselves. We focus on showcasing local artists and musicians in order to support our community and share our story, which is one of music, family, love, hard work, and most of all fun! Creating an authenticity around a brand helps foster a connection between a customer and a brand as people tend to make decisions with their hearts rather than their heads. And lets face it, who doesn’t love live music, great beer and an unforgettable adventure! Cheers to that!